Small to Medium Enterprises (SME's)
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Strategy, Business Development and Global Market Development
- Background: Racewell are manufacturers of technology driven stock animal handling systems. As a result of the increasing importance of animal ID and the capture of associated performance data, Racewell have transformed into a “stock management systems” provider.
- Outcome: Phae assisted Racewell to establish strategies and business development plans that have increased their revenues by 400% and substantially strengthened their balance sheet. Considerable assistance has been received from agencies such as NZTE and FRST. Currently Racewell is undertaking an export development program which will see them as a global leader in their field.